Stanford School of Engineering, 2016    2 Weeks    Individual Project

I was responsible for creating a new visual language, designing a library of digital illustrations, assisting with website architecture and nomenclature.

Project Overview

Design Impact is the latest evolution of the Graduate Design Program within the Department of Mechanical Engineering at Stanford University. Based on the redesign and rebranding a new visual language was created to capture the unique playfulness that is reflective of the program. Based on this language, a library of digital illustrations were designed for the program website and other brand collaterals.

Click here to see the website.

Initial Style Exploration

Below are of some the quick digital sketches that were made to explore different style options.