Zariya, 2015 • 3 Months • Pro Bono Work
As the design lead and member of the core team, I was responsible for product stratergy, brand development, marketing materials and stratergy.
Zariya in the Times of India, Hyderabad, 2016.
In the news:
Click though the icons to read the articles
The Zariya platform connects victimized women to local legal and counseling advisors, free of charge. Its mission is to end violence against women by providing safe and easy access to justice and well-being. Since its launch, it has helped thousands of women start their journey towards justice.
The Brand Language
Our target users are tech-savvy women living in urban and semi urban areas in India. With this in mind we wanted to create a visual language that invokes feelings of empowerment, positivity, a sense of direction - towards a positive change - a fresh start.
With the sun considered very auspicious in Indian culture - the final identity evokes a sense of a new beginning, like the strong rising sun. The soft gradient, in contrast to the bold circle, suggests a movement - a journey towards justice.
Applications on marketing material and the website.
Initial Options V.1
Following are some of the other options which were explored. Click through the images.